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Taking one for the team (frustrated with Steve Dutton)

2.4K views 79 replies 73 participants last post by  RoKaNo  
#1 ·
I feel compelled to address a key, "hot" issue of heated discussion regarding Factory Five Racing and our products.

That would be the issue of backordered parts.

I'm not going to do all the math that David Smith did about a year ago, which show the percentage of parts backordered from our kits in the virtually NEGLIGIBLE range.

The FACT(s) are that:

1. When your kit has a backordered part that delays your build, percentages don't matter to you, you NEED THE DARNED PART.

2. When your kit has a backordered part for which you are waiting, IT IS COMPLETELY MY FAULT. Not our Shipping Department's, not the customer support people in the front office, not our Tech support people's, MINE. PERIOD.

What that means is that, for those of you who have experienced any trouble or delays in obtaining necessary parts from Factory Five, don't blame Shipping, Customer Service, or Factory Five as a whole, blame ME. If the part had been in stock in the first place, you wouldn't have been waiting for it, would you?

Without going too deeply into Inventory Management 101, those of you who own, manage, or operate a small business will understand these additional facts:

1. While Factory Five Racing may seem like a colossal operation from the outside, we are actually a relatively small company with limited resources.

2. There is a very delicate balance to be reached with the utilization of those resources, including carrying costs of inventory. It would be actually VERY simple to eliminate any and all backorders from our kits. All I would have to do is spend a fortune of cash to stock up on all the parts we would need to build our kits for the next year or so, including tose extremely hard-to-find items, on which we are COMPLETELY dependent on some Mom-and-Pop vendors, who are the only supplier in the western hemisphere for the gitchie-goomie housing flenuter valve return springs. The problem with this solution, however, is that doing so would cripple our cash flow, and either put us out of business (worst case) or forego any other requirements for that cash flow (i.e. R/D development of new products---the GTM for example), which would also cripple the company by stalling any future growth.

Another potentially simple solution would be to hire dozens more people to facilitate the volume of product we are producing. Again, those who run small businesses will understand why this is a potentially very dangerous option. When Factory Five hires someone, we don't do so with the intention of keeping them just for the "busy season".

Implementing either of the above-listed options would certainly lead to a substantial increase in our cost(s), which would certainly (eventually) be passed along to our customers.

I am well aware of some of the costs we are incurring by shipping backordered parts after the kit ships, etc.

I am also jumping through hoops on a daily basis to strike this delicate balance of resources, so as to minimize the problems, keep our pruducts MORE than competetively priced, and maximize both customer satisfaction as well as profitability for this beloved company (you would want YOUR job here to last, wouldn't you?).

My final set of facts before I tie on the blindfold and light the cigarette:

1. Factory Five Racing produces the BEST QUALITY PRODUCT IN ITS' MARKETPLACE. PERIOD.

2. Factory Five Racing offers the BEST VALUE FOR OUR PRODUCT IN ITS' MARKEPLACE. PERIOD.

3. Factory Five Racing has THE LONGEST LIST OF HIGHLY-SATISFIED CUSTOMERS IN THE INDUSTRY.

There is a reason why Factory Five Racing has more overwhelmingly satisfied customers than all our competitors COMBINED. Many of our customers are repeat customers, some of which have built several cars.

Five-thousand-plus people can't ALL be wrong.

For those of you considering purchasing one of our kits, but are concerned about backorders, please understand that the problem is not nearly as severe as it may sound on the forum (our average number of items backordered per kit is about 5 or less right now, and many kits are shipping complete), but more importantly, no matter what, we WILL take care of you, and resolve, as quickly as we possibly can, any issues you may have. You WILL be satisfied (Bob Tasca).

You may fire when ready.

Steve Dutton
Materials Manager
Factory Five Racing

[ June 02, 2005, 10:23 AM: Message edited by: Factory Five ]
 
#2 ·
Originally posted by Factory Five:
For those of you considering purchasing one of our kits, but are concerned about backorders, please understand that the problem is not nearly as severe as it may sound on the forum (our average number of items backordered per kit is about 5 or less right now, and many kits are shipping complete), but more importantly, no matter what, we WILL take care of you, and resolve, as quickly as we possibly can, any issues you may have. You WILL be satisfied (Bob Tasca).

You may fire when ready.

Steve Dutton
Materials Manager
Factory Five Racing
Amen Bro.
 
#3 ·
Steve, were you ever in the military? Cause it takes great leadership skills to man up and take responsibility like that. You don't see that very often these days. I hope Factory Five is taking care of you. F5R will continue to have my business. Now remove the sword you just through yourself on and have a cold one on me.
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#6 ·
FFR has given me nothing but help as I needed it.
Backordered parts were delivered as needed. If parts were not available then upgrades to the better parts were done free of charge. Four Pro shocks were replaced at no cost or shipping. Gauges were replaced free of cost.
FFR is far the best Cobra replica kit on the market. I have talked to many people with different kits, and have heard their horror stories, and I am very pleased with my kit.
 
#8 ·
Way to go Steve
 
#11 ·
I'd personally like to thank you, Steve. We had a minimal amount of backorders (rollbars, wheels and some seat mounting bolts?) which we have already received, in a month's time from the kit arrival date. I couldn't be happier. Problems have been nonexistent to negligible. We *are* completely satisfied with the kit. You guys make one helluva product.

-Will
 
#12 ·
Steve, I appreciate the explanation of the bakorders, and it is not a big concern of mine. I realize that is the nature of the beast. I only have a few backorders, so it's no biggie.

However, what is a biggie for me and numerous other forum members, is the issue of wrong and/or incorrect (short) fasteners being shipped with the kit. We are talking about fasteners which are used to secure CRITICAL components such as steering and suspension systems on the car. This IMHO is a MAJOR safety and liability issue. Why has FFR NOT addressed this issue? Don't get me wrong, I'm estatic about my kit, and overall very happy with it. So much so, that I believe you will see future sales as a result of the purchase of my kit from some of my family / clients.

BUT, it is imperative that we receive a response regarding this issue.

Thanks for the reply, Rob.
 
#13 ·
Steve, take a look at my post on the other thread. Being a materials manager for a company here in California, I know about all of the "opertunities" that you expressed in your post. I have over 35,000 parts (including nuts and bolts) comming from all parts of the world. It is a challenge to keep them all in the correct supply when the forcast can be off as much as 50%! Adressing the "ssafety" issues mentioned regarding the length of some bolts; working with some engineers bill of materials can be a challenge, they may specify a length of bolt in 1/8" increments ( 5/8-16 x 4 3/8) when they only come in 4" or 4 1/2" in length. This is due to the engineering of the mating parts not taking into consideration "standard" bolt lengths. The above example would have the bolt flush with the nut, or 1/2" past the nut; in either case, someone would say that it is wrong.

What I am trying to say is that deven though there are some opertunities for improvement; the overall design, construction and delivery of this product is far beyond the norm for the industry.
 
#14 ·
Steve,
Well said! I love it when someone shows Great leadership. Fact is, that I had no problems with my Mk III delivery of backordered parts. Got everything within a few weeks with minimal effort. FFR is top in my book and that is largely due to the "can do" attitude you demonstrate on every call.

For those in doubt, don't let a few whiners give you the wrong idea. If you have issues, CALL Steve. He took care of everything for me in a very efficient manner.

Thanks,
Paul
 
#15 ·
I can understand the reason for backorders as detailed by Mr. Dutton. However, the one thread about being frustrated with FFR highlights a totally different issue - WRONG parts shipped even after the customer very clearly detailed what he needed. To me, this issue was not addressed by Mr. Dutton.

Personally, I had very few backordered parts with my kit back in 2001. And as for wrong parts, none. Still, this one customer's issues still needs to be addressed, offline.

2FAST
 
#16 ·
I'm at the end of my build, and just finishing up some details. Looking back, the backorder issues were VERY MINOR compared with the quality of your product and the support Factory Five has given me. If I ever had any problems, I'd call Jesse and her answer was always "yes, I can do that."

Recently, I had a pretty major problem that was a huge inconvenience and cost to Factory Five, but Factory Five took care of the problem without question. FFR is, frankly, the best company I've ever had the pleasure to work with. No other company has EVER gone to the lengths that Factory Five has to ensure I was happy.

For a small company to deliver 5 different race cars is an impressive feat. For a small company to deliver them at $13k to $15k is unbelievable. I've had problems with backorders, missing bolts, etc, but it is really not a big deal considering the quality, performance and value of the product FFR offers.

Additionally, Factory Five's devotion to their employees appears very strong. For me, that's what makes FFR cars more valuable than any of $70k plus cars that other manufactures put out, often out of the country. I'm a FFR lifetime customer and a proud owner of a Factory Five Mark III. Here's my baby:

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Thank you, Steve and Factory Five for making an impossible champagne dream come true on a beer budget.

[ June 02, 2005, 03:56 PM: Message edited by: Feddersen ]
 
#17 ·
Good morning Steve:

Let me start by saying I admire your character as witnessed in your accountability for the inventory issues affecting Factory Five.

Since I began my research into which Cobra to build, I was well aware that the biggest issues with Factory Five were backorders and bumpsteer. Bumpsteer I had to research and educate myself about in order to fix, which I did and which is fixed :D Inventory management is something I am well versed in and what you shared above fits perfectly into my own insight into Factory Five's operations. In that I understand the as needed inventory management approach and the negatives associated with copious amounts of cash tied up in inventory.

My only comments are that the current inventory system of FFR has inherent costs that I am confident could be reduced significantly if back orders were managed more effectively. These costs include additional labor, shipping costs, inventory loss, and customer disatisfaction. For example, two motnhs ago I thought my Autometer oil pressure gauge was bad. Made a call, had one sent out (it was overnighted) and its still sitting in the box I received it in (the original gauge proved good). No one from FFR has contacted me for a return so you can get credit for the bad gauge. Not to worry though, as I fully intend to return it--this week.

Finally, wherein your accountability is extremely admirable if for no other reason than that quality is lacking in most people in today's workforce, it is not fully your responsibility. Leadership starts at the top and that is where the accountablity squarely rests. That said, as its Dave and Mark's baby and money in or out of their collective pockets, they bear the burden. You can be a hero though by continuing to take ownership of the issue and show them how it can be rectified.

Best of wishes and a heartfelt thanks to you, Dave, Mark, and the entire FFR team for your dedication to helping us build our dreams.

Best Regards and here's to building and driving a dream, better known to those who read my posts as "dancing with snakes."
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[ June 01, 2005, 06:49 PM: Message edited by: Eats 'm Whole ]
 
#18 ·
.......ah, Business 101 - I couldn't have said it better.

EVERY BUSINESS IS GOING TO HAVE A FEW HIC-UPS. It's how you handle them that makes or breaks you. Considering this, I would like to take this opportunity to say THANK YOU, FACTORY FIVE, for what is sitting in my garage at this moment!!!........and THANK YOU, STEVE DUTTON, for heading up the back-ordered parts I did have, and getting them to me in a "reasonable" time.

Would I do this whole thing again, knowing what I know right now? ABSOLUTELY!!!

After 1300 miles, I STILL come home after every ride with that goofy grin on my face.

THANK YOU!

tommy davis
 
#19 ·
Well said Steve. Although I have experienced some backorders in the past, there was always something else to do. Perhaps a little inconvenient, but certainly never a showstopper. Just move on tho the next part of the build. the parts will come. From a business and economic standpoint, you could not manage the process any more efficiently.

From my experience, you guys have always come through...your customer service is top notch.

Curtis
 
#21 ·
Steve, you've got some brass balls to own up to FFR's problems, whatever the % is. I am a prospective buyer and have been eagerly awaiting the day I order. I still have FFR's newletter from 1998 and the whole packet. Since then, I've been watching companies come and go, but by far, FFR has seemed to be the best of the breed based on this forum. I do have concerns that RobJ pointed out - when the backorders come in, they are of the wrong size! dv/dt appeared totatlly frustrated with proper thread length on nylock type applications ( a few threads must show up above the nylon material.) While this might seem a bit anal, you have to remember we are building a vehicle with inherent/potential dangers based on the builders skills, well beyond FFR's control, but every effort should be made to ensure we get the CORRECT backordered parts. If I were putting on the UCA with bolts that fell 2 threads short of completely engaging the nut's outermost surface, I do have concerns and would chuck the bolt for a longer one... but I SHOULD NOT HAVE TO DO THAT, nor should anyone else. It appears many don't care because they are happy they received their kits.

Regardless, I do expect backorders but I hope FFR understands that when we finally get the parts from BO, that we don't end up wasting FFR's valuable phone time chasing down the right parts and re-shipping things. The only other company making money at that point is either FedEx or UPS.
 
#22 ·
Steve,
Thanks for the response. You and your company build a very nice product at a very nice price. If your hands are tied due to budgetary constraints and cash flow issues (like every other business in the world) I would suggest that you have someone conduct a cost-benefit analysis of how much Factory Five spends on shipping wrong/incorrect/backordered parts versus the cost of bumping up their inventory. If the money you guys gave to FEDEX every month were allocated to your inventory, you may have enough extra funds to cover the costs associated with carrying more inventory.

I don't profess to speak for all of your clients but I expect that most of us want Factory Five to do really well and thrive and that is why we post in hopes of having problems brought to your attention.

To any prospective purchasers, the problems associated with backordered parts, while annoying, are miniscule compared to the value one receives by doing business with Factory Five. Buy with confidence, they will make it right.
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Cheers,
Trent
 
#25 ·
:cool: BANG!!! ...WHAT? what do you mean I wasn't supposed to shoot :eek: ...but he said to...I was just trying to follow the instructions :( OH!, now I'm the bad guy :rolleyes: Yeah, well, Good thing I'm a really bad shot...I put my own eye out ;) ...stuff happens, life is short, it'll all wash in the end...speaking of washing in the end, anyone seen my "pope soap on a roap" :D
 
#26 ·
Steve,
I will be purchasing my FFR by the end of the year. This forum and the communication between the company and the members here is one of the reasons I chose FFR. I understand the backorder issue seeing as you have many vendors that you rely on. I hope they are minimal when I order my kit, but I can accept it. However, I am concerned with the problems that people are having with wrong sized fasteners as this is a safety issue and extra time/expense if proper sized ones have to be purchased locally. I have attached one of the threads (no pun intended)that voices this concern. If you could please read it and respond on that thread to let us know what your thoughts are it would be greatly appreciated.
Thank you for taking your time to address the issues that are of concern to your customers, it is very nice to hear directly from FFR on these topics. I look forward to my purchase. Take care,
Doug

Thread to fasterner length concern:
http://www.ffcars.com/ubb/ultimatebb.php/ubb/get_topic/f/1/t/055879.html

[ June 01, 2005, 01:27 PM: Message edited by: DFRESH ]