FFR Video Playing at Intel Tradeshow!

I'm walking around the exhibits area last night at the Intel Developers Conference checking out the latest techno-geek hardware. I'm wondering why this one booth has such a large crowd, when I get to the front I see that everyone is watching a computer screen playing the new FFR video. I asked the Intel staff manning that booth about the video but they didn't have a clue where it came from or even what it was. It was the last thing I expected to see at this show, so who is the FFR afficianado the put that video on the demo?

Mark @ booth 107