So Real it's Scary

[Tony Chiles]

The electronics manufacturer LG wanted to show customers just how realistic their screens can be. What better way to do this than to scare the living daylights out of them — and probably create a few elevator phobias in the process– by making it look like the elevator floor was falling out from below their feet.

In a new ad “So Real it’s Scary,” LG installed its IPS monitor screens as the floor in an elevator. Then it filmed the reaction of lift riders as the “floor tiles” with full on audio seemed to break and fall down the shaft.

So Real it's Scary - YouTube

So Real it's Scary - YouTube

[VenomInjection]

Cool but they could have added one of those giant worm things from Star Wars coming up from under them, like the one that tried to eat the Millennium Falcon. Or the worm in Tremors.
Jon D.

[speed2much]

That one girl didn't look too amused by it!

[DMW]

They should diversify into adult diapers too.

[Someday I Suppose]

That is pretty cool, the effect I think goes to quick though, would have been better if one tile dropped first and then a second or two later another, etc. See the people moving around the elevator trying to see if it was real.

Glad I wasn't in the elevator though lol.